Sierra grew up in Long Beach, CA, spending summers in the midwest enjoying lake life. She learned how to sew at a young age, which led to an interest in fashion design that she further pursued at the University of California, Davis. The program emphasized sustainability first, which paired with her deep respect for nature, helped her find purpose in the fashion industry.
With a background as a dancer, she saw opportunity for beautiful performance wear that functioned for movement. The challenge of feminizing and innovating technical product, combined with her passion to make women feel empowered, has been a driving force throughout her career.
In her personal time, Sierra loves experiencing new cities on foot, cooking creative vegetarian dishes, hiking with her husband and Jindo pup, skiing, and learning more about spiritual & physiological health. She is a lover of color, texture collector, street art enthusiast, and seeker of new information.