Growing up in Southern California, Sierra developed an appreciation for an active outdoor lifestyle. She learned how to sew at a young age, which led to an interest in fashion design that she further pursued at the University of California, Davis. The program emphasized sustainability first, which paired with her deep respect for nature, helped her find purpose within the fashion industry.
With a background as a dancer, she understands the importantce of how clothes feel during movement. She has leveraged her design ethos of function balanced with form, combined with her love of storytelling, to help build a range of brands. Her passion today lies in identifying what makes brands special, creating strategy around it, and connecting with consumers on an emotional level.
In her personal time, Sierra loves spending time hiking with her husband and Jindo pup, exploring new cities, learning more about physical + mental health, and expanding her spiritual practices. She is a lover of color, texture collector, street art enthusiast, and seeker of new information.
