Sierra Reed grew up in Long Beach, CA, spending summers in the midwest enjoying lake life. She learned how to sew at a young age, which led to an interest in fashion design that she further pursued at the University of California, Davis. Her program emphasized sustainability first, which paired with Sierra’s deep respect for nature, helped her find purpose in a fashion career. After college, she experimented with different roles within the retail industry ranging from merchandising to color and apparel design, working for companies like Asics, Athleta, and Old Navy.
With a background as a dancer, Sierra knew there was a need for more beautiful and comfortable performance wear. This challenge has motivated her to focus her energy on feminizing and innovating technical product, while always keeping the customer top of mind.
Sierra loves experiencing new cities on foot, cooking creative vegetarian dishes, hiking with her partner and puppy, skiing in Colorado, and learning more about spiritual & physiological health. She is a lover of color, texture collector, street art hunter, and seeker of new information.
